Our Story
When Caleb & Luke were toddlers, their family packed up and moved overseas. Over the next decade and a half, they lived in Mexico, Costa Rica, Peru, Panama, and Kurdistan—experiences that gave them a global perspective and a unique creative edge. Years later, Caleb started making Kurdish comedy videos on a whim… and they took off... big time. With Luke by his side, the two built a social media empire, amassing over 850,000 followers and more than 200 million views across FIVE platforms.
After four years of growing the Sura brand together, the brothers launched Tuck-Tuck Marketing to help other businesses break through the noise. They’ve gone viral, they’ve gone global—and now, they’re ready to help you do the same.
Meet The Brothers
We don’t just talk the talk- we’ve gone viral doing it. In this section, we’re showcasing the content that put us on the map, especially the Sura brand of Kurdish comedy videos that racked up hundreds of millions of views across platforms. Caleb’s unique voice, paired with Luke’s behind-the-scenes creative direction, turned a passion project into a global phenomenon. Now, we use that same creative strategy and storytelling power to help other brands stand out, grow fast, and make an impact.
Check out our work!
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01
The TikTok
Our most viewed TikTok ever—over 4 million views on the original post, with millions more from reposts and even TV appearances. Proof that one idea, well-executed, can explode across platforms.
02
The First Milli-Vanilli
It took nearly a year of posting to finally hit 1 million views on an Instagram video- and when we did, it cracked everything open. The very next day, we hit a million again. That momentum hasn’t slowed down since.
03
Merch
Every design you see? Made by us. From bold slogans to inside jokes, our merch captures the voice of the brand—and our audience wears it proudly. (JliSura.com)
04
100K by January
From the mid-March day 17-year-old Caleb downloaded Instagram to posting his first video just months later, it took exactly 10 months to hit 100,000 followers. We reached that milestone in January—and every 100K since has come even faster.
